The main update from last week concerns the depth of qualitative interviews.
Previously, the interviewer would offer to end the conversation once the key research questions had been asked. Now, the option to wrap up is only offered after those questions have been explored in greater depth. In practice, conversations that used to result in 3 to 5 responses now tend to reach 5 to 12 responses.
Billing reflects this change. A qualitative interview counts as an “insight”—and consumes a credit—once at least one key question reaches the required depth. This new rule applies to qualitative interviews conducted from October 7th onwards. Interviews that have already been analyzed remain unchanged; NPS and CSAT processes continue as before.
Longer conversations require good pacing. That’s why the interviewer now waits 5.5 seconds before responding, down from 8 seconds. When a participant sends multiple messages in a row, the system continues to group them together before replying.
Sometimes, a participant asks a factual question that the interviewer cannot answer. In such cases, the interviewer states that they will check on it and proceeds with the interview. Now, such queries appear as “pending” in the Cockpit so the team can provide an answer.
The company’s branding is also more prominent. Under **Settings > General**, owners and admins can upload their logo and preview how it appears during the interview. ReveLumi automatically generates a crisp version for emails and the web interview interface. Companies using a custom survey URL—such as `pesquisa.suaempresa.com.br`—will now also generate their open link and QR code using that same domain.
If you’d like to discuss putting your company’s surveys on autopilot—whether for NPS, CSAT, or in-depth qualitative research—feel free to book a time on our calendar.