Archive - Listen to Decide

Conversational NPS on the web

The power of Conversational NPS, now on the web too

40 mins ago • Joca Torres

Agents need a harness

How we built the ReveLumi agent to listen, understand, and question respondents to extract useful insights for our customers.

Aug 24 • Joca Torres

Tired of an NPS that doesn't tell you what to do?

We were too. That's why we built Conversational NPS.

Aug 17 • Joca Torres

The difference between a comment and a conversation

Often, the comment left after an NPS score isn't enough to understand the motivations behind it.

Aug 10 • Joca Torres

ReveLumi competes with the absence of research

The missing habit of talking to customers

Aug 3 • Joca Torres

July 2026

ReveLumi isn't SaaS, it's SaS

A lesson about category that changed how we're going to talk about ReveLumi from now on.

Jul 27 • Joca Torres

The NPS score tells only a small part of the story

We tested ReveLumi's conversational NPS by asking 133 people what they think of LinkedIn.

Jul 20 • Joca Torres

What people tell you when someone finally asks

159 conversations about Netflix, and what they reveal about the value of listening to customers.

Jul 13 • Joca Torres

Netflix knows everything about us. And we can't find anything to watch.

Netflix is one of the platforms with the most behavioral data, and we still spend twenty minutes scrolling without deciding anything.

Jul 6 • Joca Torres

June 2026

Do people open up to an AI?

Someone doubted it while talking to our agent. It was the best answer I could have asked for.

Jun 29 • Joca Torres

The ROI of talking to customers

82 conversations in two days, run by the tool itself, and what they revealed about who decides to invest in listening to customers.

Jun 22 • Joca Torres

Why we built ReveLumi the way we did

The same four principles behind Gympass and Lopes, now behind continuous discovery

Jun 19 • Joca Torres

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